Differentiating your company from your competitors. Identifying and developing the strategic high ground that’s yours to own.
Brand Storytelling and Messaging
Bringing your strategic positioning to life with a memorable storytelling platform. Creating a message framework of demonstrably true statements to make your case with impact.
Packaging your story into a VC-class investor pitch that’s compelling, differentiated and bulletproof. Coaching the pitch team through a successful raise.
Nailing the launch by making the most of your news across earned, owned and paid channels. Sequencing, combining and recasting your news for maximum impact. Harnessing momentum with a post-launch plan for sustaining exposure over time.
Media and Influencer Relations
Conducting persuasive 1:1 outreach with my network of reporters, bloggers and other influencers; collaborating with them to develop stories of mutual benefit.
Interim PR Leadership
Stepping in as a member of your team to shape and manage your company’s narrative while we determine your best longer-term solution for PR strategy and execution.
Crisis Communications & Issues Management
Protecting your company’s reputation with fast, acute response via earned and owned channels. Strategizing in real time with legal, finance, IR, HR and other leaders to minimize impact. Developing longer-term strategies for containing or neutralizing external issues that impede your business.
Preparing you for an interview, a launch event or a press conference. Showing you how to control the interview while also giving the reporter what they need to tell a great story.